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FOR
IMMEDIATE RELEASE
CONTACT: COMMUNICATIONS MANAGER
916.263.3560
commngr(###)dairycouncilofca.org
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Does Your Fitness IQ Make The Grade?
In Celebration of Women's Health Week, Mealsmatter.org Encourages
Women to Take The Nutrition & Fitness Challenge
Sacramento,
CA - May 4, 2005 -- In celebration of Women's Health
Week (May 8th-14th), Mealsmatter.org, a non-commercial website
sponsored by the Dairy Council of California encourages women
to test their fitness IQ by participating in the Nutrition
& Fitness Challenge.
The Nutrition
& Fitness Challenge is a web-based, three week, self-paced
event designed to help participants make physical activity
and good nutrition part of their everyday lifestyle. The program
is absolutely free and teaches participants how to develop
healthy habits that contribute to overall well-being.
The Nutrition
& Fitness Challenge begins May 9th and continues through the
week of May 23rd. Unlike your typical nutrition website, Mealsmatter.org
and the Nutrition & Fitness Challenge do not focus on strict
weight loss or exercise regimens. Rather, small changes that
can be incorporated into day-to-day routines are encouraged.
A new nutrition topic and corresponding activities will be
introduced each week.
- Week 1 - Nutrition & Fitness Basics - Determine how much
physical activity you are getting and set your fitness goals
with the Women's Fitness Planner.
- Week 2 - Finding a Balance - Discover how to maximize
your health by eating the foods and nutrients that can help
you maintain your weight and ensure life long good health.
- Week 3 - Fitting in Fitness - A little time spent planning
now can save you more time - and keep you healthier - in
the long run. Our meal planning tools and tips will help
you eat healthier meals, stay active and meet your goals
faster.
Participants
can register anytime during the three weeks and complete online
activities from previous weeks. To join the Nutrition & Fitness
Challenge, logon to www.mealsmatter.org and register. Those
who complete all three weeks of the challenge and register
by May 13th, will be eligible to win $200 worth of free groceries
for them and their family.
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Meals Matter - www.mealsmatter.org - is a non-commercial website supported by the Dairy Council of California staffed by registered dietitians and dedicated to promoting healthy food choices for families.
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