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Does Your Fitness IQ Make The Grade? In Celebration of Women's Health Week, Mealsmatter.org Encourages Women to Take The Nutrition & Fitness Challenge

Sacramento, CA - May 4, 2005 -- In celebration of Women's Health Week (May 8th-14th), Mealsmatter.org, a non-commercial website sponsored by the Dairy Council of California encourages women to test their fitness IQ by participating in the Nutrition & Fitness Challenge.

The Nutrition & Fitness Challenge is a web-based, three week, self-paced event designed to help participants make physical activity and good nutrition part of their everyday lifestyle. The program is absolutely free and teaches participants how to develop healthy habits that contribute to overall well-being.

The Nutrition & Fitness Challenge begins May 9th and continues through the week of May 23rd. Unlike your typical nutrition website, Mealsmatter.org and the Nutrition & Fitness Challenge do not focus on strict weight loss or exercise regimens. Rather, small changes that can be incorporated into day-to-day routines are encouraged. A new nutrition topic and corresponding activities will be introduced each week.

  • Week 1 - Nutrition & Fitness Basics - Determine how much physical activity you are getting and set your fitness goals with the Women's Fitness Planner.
  • Week 2 - Finding a Balance - Discover how to maximize your health by eating the foods and nutrients that can help you maintain your weight and ensure life long good health.
  • Week 3 - Fitting in Fitness - A little time spent planning now can save you more time - and keep you healthier - in the long run. Our meal planning tools and tips will help you eat healthier meals, stay active and meet your goals faster.

Participants can register anytime during the three weeks and complete online activities from previous weeks. To join the Nutrition & Fitness Challenge, logon to www.mealsmatter.org and register. Those who complete all three weeks of the challenge and register by May 13th, will be eligible to win $200 worth of free groceries for them and their family.

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Meals Matter - www.mealsmatter.org - is a non-commercial website supported by the Dairy Council of California staffed by registered dietitians and dedicated to promoting healthy food choices for families.


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