FOR IMMEDIATE RELEASE CONTACT: COMMUNICATIONS MANAGER 916.263.3560 commngr(###)dairycouncilofca.org

Sacramento, CA - July 17, 2007 – Even with the recent price increases, milk still provides more calcium per dollar and costs less per ounce than many other beverages. A recent retail price comparison found that only cola, which lacks any significant nutritional value, costs less per ounce than milk.

“When milk prices go up, many consumers consider cutting back on milk or switching to other beverages, but milk should maintain its place in your shopping cart,” said Rita Mitchell, R.D., nutrition research associate at University of California, Davis. “Even with a tight budget, milk provides a strong nutritional package for your shopping dollar.”

While the retail price of milk fluctuates, the level of calcium available in milk does not, making calcium content an important comparison factor when looking at beverage choices. A Sacramento-area survey of retail beverage prices during the week ending July 13, 2007 reveals that low-fat milk provides 1520 mg of calcium per dollar, compared to 946 mg per dollar of fortified orange juice and 789 mg per dollar of soy beverage. Additionally, calcium-fortified orange juice and soy beverages cost an average of 33 percent more per serving than low-fat milk.

Calcium intake among most Americans is far below recommended levels, increasing the risk of osteoporosis, hypertension and bone fracture. Milk and dairy foods provide about two-thirds of the calcium available in the United States food supply, and contain a unique package of essential nutrients like high-quality protein, potassium and vitamins A and D that maximize the utilization of calcium. Consumers can enjoy this powerhouse of nutrients in a wide range of products, including many that are lower in fat and calories.

The American Academy of Family Physicians, American Academy of Pediatrics, American Dietetic Association and American Medical Association all encourage increasing calcium intake through consumption of calcium-rich foods such as milk and milk products.

“Smart shoppers should compare milk prices. Some stores may sell one brand of milk at the minimum retail price or feature ‘2 gallons for the price of 1’ offers,” said Mitchell. “Size matters, too, as a gallon of milk costs less per ounce than a half-gallon or smaller sizes. Check the ‘use by’ date on the package for the freshest milk. If handled properly, milk can be safely used up to several days after this date.”

More information about milk prices, nutrition and family-friendly recipes are available on Meals Matter, a free meal-planning and nutrition resource provided by Dairy Council of California.

About Dairy Council
Dairy Council of California develops nutrition education programs that are designed to be personally relevant to each user. This customization allows consumers to make decisions considering their unique needs, resulting in healthy food choices and contributing to optimal health. To learn more about Dairy Council of California, please visit www.dairycouncilofca.org. Healthy Eating Made Easier®.

# # #

Return to Press Releases