FOR IMMEDIATE RELEASE: May 7, 1004
CONTACT: COMMUNICATIONS MANAGER
916.263.3560
commngr(###)dairycouncilofca.org

Sacramento, CA, May 7, 2004 - In celebration of Women's Health Week (May 9th-16th), Mealsmatter.org, a non-commercial website sponsored by the Dairy Council of California encourages women to test their fitness IQ by participating in the Nutrition & Fitness Challenge.

The Nutrition & Fitness Challenge is a web-based, three week, self-paced event designed to help participants make physical activity and good nutrition part of their everyday lifestyle. The program is absolutely free and teaches participants how to develop healthy habits that contribute to overall well-being.

The Nutrition & Fitness Challenge begins May 10th and continues through the week of May 31st. Unlike your typical nutrition website, Mealsmatter.org and the Nutrition & Fitness Challenge do not focus on strict weight loss or exercise regimens. Rather, small changes that can be incorporated into day-to-day routines are encouraged. A new nutrition topic and corresponding activities will be introduced each week.

• Week 1 - Taking the Challenge: Assess your current physical activity level and decide what you can change starting today.
• Week 2 - Overcoming your Fitness Obstacles: Learn how to make time for physical activity no matter how busy your schedule.
• Week 3 - Getting Stronger: Learn more about different types of physical activity and how they work together to make you stronger and healthier.

participants can register anytime during the three weeks and complete online activities from previous weeks. To join the Nutrition & Fitness Challenge, log on to www.mealsmatter.org and register. Those who complete all three weeks of the challenge and register by May 14th, will be eligible to win $200 worth of free groceries.

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Meals Matter is a non-commercial site supported by the Dairy Council of California, staffed by registered dietitians and dedicated to promoting healthy food choices for families.

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