The Women’s Fitness Planner is designed to provide individualized feedback unique to the user’s situation. The program takes into account each woman’s unique:

• Activity level

• Willingness to change current habits

• Perceived benefits to exercise

• Personal barriers to exercise

The suggestions are different for all of these variables. The user gets responses that are more motivating since they are personalized and relevant to their real life situation. The program is designed using Dairy Council of California’s Individualized Learning Model.

References used to create this tool include:

Prochaska, James. Changing for Good, Pennsylvania: Avon Books, 1995.

Rosenstock, I.M. "Historical Origins of the Health Belief Model," Health Education Monographs 2:328-335, 1974.

Rosenstock, I.M., V.J. Strecher, and M.H. Becker. "Social Learning Theory and the Health Belief Model," Health Education Quarterly 15(2): 175-183, 1988.

U.S. Department of Health and Human Services. Healthy people 2010: Understanding and Improving Health. Washington, DC: U.S. Department of Health and Human Services, Government Printing Office, 2000.

U.S. Department of Agriculture and U.S. Department of Health and Human Services. Nutrition and Your Health: Dietary Guidelines for Americans 2005. Washington, DC: U.S. Department of Agriculture and U.S. Department of Health and Human Services, Government Printing Office, 2005, http://www.healthierus.gov/dietaryguidelines.