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Dairy Council of California Blog

Highlights from the 2011 California WIC Association Conference

by Ashley Rosales, Registered Dietitian | about the author 22. April 2011 08:45

Earlier this month I attended the 19th Annual California WIC Association (CWA) Conference in San Jose. This year’s theme was ‘Getting Real about Going Platinum’, with the main goal being to equip WIC staff with the tools and resources needed to create a stellar WIC experience. The California WIC program has really risen to a level of excellence by providing California’s 1.47 million participants with top-notch services, which include the updated WIC food package, providing breastfeeding support, nutrition education, widespread community collaboration and innovative service systems.

Dairy Council of California is pleased to be a longstanding partner of CWA as we share a common goal of empowering Californians to make food and activity choices for optimal health and wellness. Every year we sponsor and exhibit at the conference, and this year we had some exciting experiences. Here are some of the highlights:

  • We provided samples of a delicious fat-free yogurt smoothie donated by Sunnyside Farms. These tasty smoothie drinks are low in calories, packed with nutrients and included added probiotics, which made them irresistible! I couldn’t hand them away fast enough. Thank you Sunnyside Farms!
  • Earlier this year we released our newly revised Activity & Eating booklet. WIC staff seemed to love the new look, lower reading level and addition of new graphics and concepts. CWA has been focusing a lot on workplace wellness and this booklet will be a perfect addition.
  • Each year CWA does a raffle which requires participants to answer questions chosen by each exhibitor present. We decided on this question, “Milk and milk products contain 3 of the 4 ‘nutrients of concern’ addressed in the recent Dietary Guidelines for Americans. What are they?” The majority of attendees were quick to answer calcium and vitamin D, but you would be surprised at the hesitation for the third nutrient. With so many nutrition professionals in attendance I thought this would be a given. I guess it’s pretty normal to think of calcium and vitamin D when you think of milk, but it’s also a great source of potassium, which is lacking in most American’s diets. Potassium helps us maintain a healthy blood pressure which is why milk and milk products are included in the DASH eating plan. We were glad to bring some attention to potassium as a superstar nutrient!

Ashley Rosales, R.D.

Project Manager

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